As a veteran of the education industry, I cannot emphasize enough how critical it is for your marketing and sales teams to have a channel strategy. Especially with the ESSA legislation giving more power back to the states, it is more important than ever to explore dealers, distributors and business partners. The EDchannels Conference is designed to bring together educators who use different purchasing channels with vendors to help them understand how a good channel strategy can supplement their sales efforts. Anyone in sales and marketing will benefit from attending this conference. —Kathy Hurley, CEO, Girls Thinking Global
